Consumer brands • 20 years • $350m+ revenue delivered • $40m+ cost efficiencies
.png/:/rs=h:200,cg:true,m/qt=q:95)
Our Services
Global Growth & Market Entry
What we do
- Board-ready business cases & three-year growth roadmaps
- Cross-border GTM for China CBEC, US & ME distribution
- Distributor / JV identification, due-diligence & negotiation
Who it’s for: CEOs, founders and investors chasing new markets
Brand & Product Acceleration
What we do
- Brand positioning & narrative architecture
- Science-backed product pipelines & clinical-study alignment
- Launch of hero SKUs and portfolio extensions
Who it’s for: Wellness & FMCG brands needing credibility and speed.
E-Commerce & Digital Revenue Uplift
What we do
- Multi-channel strategy across DTC, Amazon, Tmall Global & THG
- Site builds, CRO, subscription models and retention mechanics
- 90-day revenue sprint playbooks
Who it’s for: Scale-ups seeking to de-risk and supercharge online sales.
Operational Excellence & Cost Optimisation
What we do
- End-to-end supply-chain redesign, COGS audits and vendor re-negotiation
- Integrated Business Planning (IBP) and ERP implementation leadership
- Margin-expansion sprints
Who it’s for: PE portfolio companies, CFOs and COOs under margin pressure.
About Us
At Crystal Bridge Advisory, we specialise in transforming challenges into opportunities. With nearly two decades of hands-on experience across the FMCG and Health & Wellness sectors, our mission is to guide businesses—whether they are established corporations or emerging startups—toward strategic growth, operational excellence, and long-term success.
We offer tailored support for startups looking to turn big ideas into sustainable businesses. From developing business models and scaling operations to executing market entry strategies, we provide the strategic guidance and hands-on support that startup founders need to navigate the complexities of launching and growing a business. We understand the unique challenges faced by early-stage companies and work closely with entrepreneurs to build a strong foundation for future success.
We don’t just offer advice—we partner with you to achieve exceptional results and unlock new opportunities for your business.